Surge Pricing

No it isn't and I'm vegetarian.  Loads of other B vitamin sources starting with Corn Flakes and proceeding through eggs, beer etc.  And it's the specific B12 that's the supposed issue.

Which doesn't make it an essential any more than an Oasis ticket or Ferrari.

Beer you say? Beer. 
Now that's the way to go. 

Steve  

Assuming that the BBC article you link to gives an accurate account as to the contents of their statement, I wouldn't agree that Oasis have said that dynamic pricing is all wrong, and rather suspect that claim has more to do with the not unexpected spin that BBC Reporter Steve McIntosh prefers to convey.

McIntosh tells us that Oasis say: "While prior meetings between promoters, Ticketmaster and the band's management resulted in a positive ticket sale strategy, which would be a fair experience for fans, including dynamic ticketing to help keep general ticket prices down as well as reduce touting, the execution of the plan failed to meet expectations.

"All parties involved did their utmost to deliver the best possible fan experience, but due to the unprecedented demand this became impossible to achieve."

In short, doesn't this section of the statement say they've got a damn good system in place that will be fair and keep general ticket prices down ........ but it could be, and was, all buggered up by unprecedented demand occuring ?

So what caused the unprecedented demand ? ....... and on a re-read I see that tickets had been advertised at £148 .... there's your culprit ! Had there been some human meddling in advance that paved the way to prevent dynamic  pricing functioning as effectively as it would have ? Find out who or what was responsible for £148 as that's surely what initiated the whole fiasco ?

Now we're hearing a bit more about the investigation its becoming clearer what the issue is.

It seems its the way its being used.
You have waited for 4 hours to get to the front of the queue and you are suddenly presented with your buy screen only the £100 tickets you wanted are no longer available and the cheapest ones you can have are £270 each, you have one minute to decide.

Simple to fix if they wanted to. Just have the tickets currently available shown on the screen giving people time to decide their maximum price before they reach the front of the queue.

My figures were examples not literal. But in interviews people claimed they were presented with tickets up to 5 times higher than the ones they had chosen, with no time to decide.